Rob de Castella to put Indigenous runners on map with new app developed with Tata Consultancy Services (TCS)

How the new IMF Deadly Running Connect app, built by TCS is connecting Indigenous communities across the country through the power of technology.

Sydney | Mumbai, June, 16, 2018: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organisation, today announced that TCS Australia in collaboration with its Community Innovation Partner – Indigenous Marathon Foundation (IMF), will this weekend launch the IMF Deadly Running Connect (DRC) app at the National Deadly Fun Run Championships taking place at iconic Uluru.

The Indigenous Marathon Foundation-Deadly Running Connect app (IMF-DRC) was created by the Australian arm of global technology leaders Tata Consultancy Services (TCS) in consultation with a team of Indigenous runners backed by marathon champion Rob de Castella.

TCS Head of Marketing and Communications Kelly Ryan said the app was built with an intention to greatly multiply the impact the IMF is already having and provide IMF and its running coaches with the live data to amplify their success.

“We have worked closely with the IMF on developing this new app with a joint view it can help grow a culture of running and well-being of Indigenous people in remote communities,” Ms Ryan said.

“We know how technology opens the door to empower remote communities and how good use of technology can accelerate participation in an amazing project like IMF.”

According to key findings of a new Social Ventures Australia valuation, graduates from the IMP program across 2014-2016 have developed greater meaningful employment and financial stability, improved mental health and well-being, increased self-belief and confidence, while their communities also benefited from having more influential leaders and were generally healthier communities.

The app launch is timed to coincide with Saturday’s IMF National Deadly Fun Run Championships at Uluru where de Castella and other Olympic champions will be involved.

“TCS has perfectly designed the App with input from Indigenous communities to make it relevant and culturally appropriate as a resource that measures levels of physical activity. In the long-term data can be used to track changes in fitness, weight and other areas,” said de Castella.

“Training is challenging for IMP participants as they complete most of the training in their home communities with support provided from coaches over the phone. Similar challenges for Deadly Runners outside an area where a Deadly Running group is based. The App opens up opportunities for individual runners to be part of the online Deadly Running community and gives people in remote areas access to coaches, training plans and support.”

In the lead-up to the launch there are 15 active user groups in the IMF-DRC app, with almost 200 registered runners.

Mobile apps have been developed in both Android & IOS and will include feature functions that:
  • Enable leaders to track individual runners;
  • Enable runners to track, share records and compare times against other runners in the group;
  • Allows easy access to training groups, locations for prospective new runners;
  • Offers coaching tips for varying skill levels of runners;
  • Allows IMF to directly promote events to the runners through the app.
Tata Consultancy Services Vice President Australia and New Zealand Anil Snehi said: “The IMF project is a perfect example of a true company-community partnership. At TCS we are proud to have created a community innovation program where we have funded nine charity recipients with $1million in IT Services.”

The National Deadly Fun Run Championships, will be staged on the morning of Saturday June 16 and include a 3km race for the juniors and 5km for seniors.

Our Community Innovation program is helping to build a better tomorrow for all Australians. Empowering the communities we do business in is absolutely vital and forms an integral part of our mission to digitally empower our customers across the world. 

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Kelly Ryan, TCS
M: 0244 989 652
E: [email protected] 

Lucy Campbell, Indigenous Marathon Foundation 
M: 0419 483 303
E: [email protected] 

About the Indigenous Marathon Foundation: The Indigenous Marathon Foundation (IMF) is a health promotion charity that uses running to celebrate Indigenous resilience and achievement, and create inspirational Indigenous leaders. The IMF was established in 2009 by world marathon champion Rob de Castella. In 2010 four Indigenous Australians created history as the first to run in the world’s biggest marathon – the New York City Marathon – as part of one of the IMF’s core programs; the Indigenous Marathon Project (IMP). Running and physical activity underpin all IMF programs. It is committed to providing social, inclusive, and fun environments for people to adopt active and healthy lifestyles. Visit www.imf.org.au

About Tata Consultancy Services (TCS): Tata Consultancy Services is an IT servicesconsulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of ITBPSinfrastructureengineering and assurance services
This is delivered through its unique Global Network Delivery Model™, recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglomerate, TCS has over 300,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $13.4 billion for year ended March 31, 2014 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at www.tcs.com

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About TCS Australia: TCS has 30 years’ experience enabling Australian innovation. It provides IT services, consulting and business solutions to many of Australia’s top companies. TCS is a member of the Australian Government’s Cyber Security Cooperative Research Centre that brings together expertise across Australia’s leading cyber security universities together with industry and government partners to increase Australia’s cyber resilience.