Tata Consultancy Services debuts award-winning race technology in Australia
- Best practice marathon app launches this weekend at the Australian Running Festival in Canberra, enabling live tracking of race participants for the first time
- Australian Running Festival Mobile App Powered by Tata Consultancy Services backed by advanced technology that powers New York Marathon digital services
CANBERRA l MUMBAI, April 13, 2018 – Tata Consultancy Services (BSE: 532540, NSE: TCS), a leading global IT services company, debuts its award-winning , advanced race technology in Australia this weekend and is already exploring ways it can be adopted more widely.
TCS is presenting partner of the Australian Running Festival and sponsors international running events on four continents as part of its social mission to empower people and communities through technology and promote a healthy and active lifestyle through running.
TCS race technology – which powers major running events around the world such as the New York and Amsterdam marathons – features important race day information, including maps and FAQs.
It also includes for the first time in the Australian Running Festival’s history the ability for friends, family and fans to follow their favourite runners in real time via live tracking.
The live tracking feature works with the information it receives from a Timing Chip in each participant’s race bib. Advanced algorithms are used to predict runners’ location and expected finish times.
Other advanced features that have launced internationally include biometric sensors that can compare data to show the effect of the race on the athletes’ performances, with data points including cadence, body temperature, heart rate, and breathing rate.
Kelly Ryan, TCS Australia Head of Marketing and Communications said:
“We are proud to bring Tata Consultancy Services’ best practice race technology to Australia to the first time. We are passionate about supporting the communities in which we operate, including using technology to help and inspire Australians through running.
“The Australian Running Festival Mobile App Powered by Tata Consultancy Services puts a useful interactive resource at the fingertips of the thousands of runners and their supporters, and puts a personal touch on their participation in the event.
“Tata Consultancy Services has diligently worked with Fairfax Media and the event organisers to re-imagine and enhance the experience of the Australian Running Festival. Our goal is to encourage more people to pursue healthy lifestyles. I’m excited about what the future holds for our involvement in running in Australia.”
-ENDS-
TCS is presenting partner of the Australian Running Festival and sponsors international running events on four continents as part of its social mission to empower people and communities through technology and promote a healthy and active lifestyle through running.
TCS race technology – which powers major running events around the world such as the New York and Amsterdam marathons – features important race day information, including maps and FAQs.
It also includes for the first time in the Australian Running Festival’s history the ability for friends, family and fans to follow their favourite runners in real time via live tracking.
The live tracking feature works with the information it receives from a Timing Chip in each participant’s race bib. Advanced algorithms are used to predict runners’ location and expected finish times.
Other advanced features that have launced internationally include biometric sensors that can compare data to show the effect of the race on the athletes’ performances, with data points including cadence, body temperature, heart rate, and breathing rate.
Kelly Ryan, TCS Australia Head of Marketing and Communications said:
“We are proud to bring Tata Consultancy Services’ best practice race technology to Australia to the first time. We are passionate about supporting the communities in which we operate, including using technology to help and inspire Australians through running.
“The Australian Running Festival Mobile App Powered by Tata Consultancy Services puts a useful interactive resource at the fingertips of the thousands of runners and their supporters, and puts a personal touch on their participation in the event.
“Tata Consultancy Services has diligently worked with Fairfax Media and the event organisers to re-imagine and enhance the experience of the Australian Running Festival. Our goal is to encourage more people to pursue healthy lifestyles. I’m excited about what the future holds for our involvement in running in Australia.”
-ENDS-
Media enquiries
Kelly Ryan
T: 0422 989 682
E: [email protected]
Andrew Sholl
T: 0448 805 806
E: [email protected]
Notes to editors
About The Australian Running Festival Mobile App Powered by Tata Consultancy Services
Kelly Ryan
T: 0422 989 682
E: [email protected]
Andrew Sholl
T: 0448 805 806
E: [email protected]
Notes to editors
About The Australian Running Festival Mobile App Powered by Tata Consultancy Services
The Australian Running Festival Mobile App Powered by Tata Consultancy Services enables friends, family and fans to track their favourite runners and stay up to speed with race-day events.
Live tracking features:
- Live tracking: know runners’ location on the course map, and cheer them while they run;
- Live leaderboard: top 5 Men/Women;
- Split times; and
- Expected finish times.
Additional app features:
- Current Results
- Past Results
- Push Notifications
- Transportation Details on the Race Day
- Expo Information for collecting Running Bibs
- Frequently Asked Questions and Race Registration Information
- Live Weather Forecast
- A list of our Corporate Partners
- Social Media (Facebook and Instagram)
- What’s on in Canberra
- Prizes
- Merchandise
- Charity Information
About Tata Consultancy Services
Tata Consultancy Services is an IT services, consulting and business solutions organization that partners with many of the world’s largest businesses in their transformation journeys. TCS offers a consulting-led, Cognitive powered, integrated portfolio of IT, Business & Technology Services, and engineering. This is delivered through its unique Location Independent Agile delivery model, recognized as a benchmark of excellence in software development. A part of the Tata group, India's largest multinational business group, TCS has over 390,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $ 17.6 billion for year ended March 31, 2017 and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India. For more information, visit us at www.tcs.com.
About TCS Australia
TCS has 30 years’ experience enabling Australian innovation. It provides IT services, consulting and business solutions to many of Australia’s top companies. TCS is also a member of the Australian Government’s Cyber Security Cooperative Research Centre that brings together expertise across Australia’s leading cyber security universities together with industry and government partners to increase Australia’s cyber resilience.
Live tracking features:
- Live tracking: know runners’ location on the course map, and cheer them while they run;
- Live leaderboard: top 5 Men/Women;
- Split times; and
- Expected finish times.
Additional app features:
- Current Results
- Past Results
- Push Notifications
- Transportation Details on the Race Day
- Expo Information for collecting Running Bibs
- Frequently Asked Questions and Race Registration Information
- Live Weather Forecast
- A list of our Corporate Partners
- Social Media (Facebook and Instagram)
- What’s on in Canberra
- Prizes
- Merchandise
- Charity Information
About Tata Consultancy Services
Tata Consultancy Services is an IT services, consulting and business solutions organization that partners with many of the world’s largest businesses in their transformation journeys. TCS offers a consulting-led, Cognitive powered, integrated portfolio of IT, Business & Technology Services, and engineering. This is delivered through its unique Location Independent Agile delivery model, recognized as a benchmark of excellence in software development. A part of the Tata group, India's largest multinational business group, TCS has over 390,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $ 17.6 billion for year ended March 31, 2017 and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India. For more information, visit us at www.tcs.com.
About TCS Australia
TCS has 30 years’ experience enabling Australian innovation. It provides IT services, consulting and business solutions to many of Australia’s top companies. TCS is also a member of the Australian Government’s Cyber Security Cooperative Research Centre that brings together expertise across Australia’s leading cyber security universities together with industry and government partners to increase Australia’s cyber resilience.
iTCS New York City Marathon App was named Gold Winner for “Consumer App of the Year” in the Best in Biz Awards 2016 and 2017. TCS’s marathon apps have also won Appy, Stevie, SPIA Asia, Marketing Events, Golden Bridge, and Mobile Asia awards
2/3 + 1/3 paragraph + image
Paragraph habitant morbi this is a hyperlink et malesuada fames ac turpis egestas. Vestibulum tortor quam, feugiat vitae, ultricies eget, tempor sit amet, ante. Donec eu libero sit amet quam egestas semper. Aenean ultricies mi vitae est. Mauris placerat eleifend leo.
2/3 + 1/3 paragraph + image
Paragraph habitant morbi this is a hyperlink et malesuada fames ac turpis egestas. Vestibulum tortor quam, feugiat vitae, ultricies eget, tempor sit amet, ante. Donec eu libero sit amet quam egestas semper. Aenean ultricies mi vitae est. Mauris placerat eleifend leo.
